India’s Yes Bank has recently unveiled its most, well, posh credit card that speaks volumes and is called the Yes Marquee Credit Card. Following the name’s royalty, this card offers a royal membership and special features for the lucky few cardholders. This new credit card was launched on March 2nd, 2022 and is positioned to meet the modern Premium Indian customer in terms of affluence and lifestyle aspirations.
The special feature of the Yes Bank Marquee Credit Card is that its annual fee is non-existent, meaning that the card is free to use for its entire lifetime. Cardholders are not charged joining or the first year annual fees while they get to benefit from the most attractive credit limits and other privileges. This makes it more rewarding than most, if not all other premium cards that hike their annual fees to the maximum.
Another type of card which has its own uniqueness and stands out is the Distinctive Card which is served on a platter.
The new members of the Marquee card are provided with the special credit card with their name written on a plate signed like how a king would be welcomed. This particular card enables the holder to be able to access the Marquee Concierge Service which is a personal access to an assistant and who is on standby 24/7 to help the cardholder in making bookings for restaurants, entertainment, travel and everything else that is exclusive.
Also, it is worth mentioning that new card members of the Marquee Club receive a welcome gift of up to Rs. 10,000 upon the payment of the joining fee. In addition, new card members get to enjoy welcome promotions, including 10,000 reward points for the first transaction made with the card. To be more specific, cardholders are rewarded with 4 reward points for every Rs 100 spent on dining out, entertainment, and other international expenses. For other categories, the rate card is set at 3 points per Rs. 100. Each reward point is equal to Rs 0.60 and these points are twice the number of points for normal credit cards.
Facilities associated with the Yes Bank Marquee Card include access to the country’s famous golf courses such as the DLF Golf & Country Club, Classic Golf Resort, Golden Greens Golf Club and so on. Members of the card get access to domestic airport lounges, dining establishments and spas without any restrictions, besides, hotel privileges at any brand. Personal concierge service, individual relationship manager and additional discounts on Kennycraft furniture, Brioni clothing and Sur La Table cookware are among other VIP benefits.
Positioned as India’s and Yes Bank’s sole Mastercard World Elite Credit Card, the Yes Bank Marquee Card has been launched to meet international benchmarks for services, credit limits, and select clientele. On a global front, cardholders get an opportunity to be associated with the Mastercard logo at merchant partners. They also benefit from worldwide recognition for their membership with private offers and special access to airport lounges in over 1,100 cities around the world.
The Marquee Card is for the sophisticated clientele who are in apposition to afford platinum and titanium, quite literally. As an upscale luxury hospitality, entertainment, and travel magazine specialising in luxury travel, dining, wine and spirits, golf, and lifestyle, it provides new frontiers to the select few with discerning palates. For example, cardholders can get 10% off on Stay packages at Trident Hotels or indulge in 25% off BA rate on dining at select Hyatt hotels.
Competition is tight in the niche area of premium credit cards – Black and Titanium cards targeting the HNWI population, and the Yes Bank Marquee Card does not look out of place in this context. The offering of Lifetime Free, which gives a bigger reward point multiplier and redeemable rewards gives it a competitive edge over rivals. From customized services to offers that fit a single client, worldwide acknowledgement and an extensive network of lounges, the Marquee Card can be considered as a perfect card for the Ultra HNWI, business magnates and those who are used to luxury.
Yes Bank, like any other financial institution offering credit cards, has put in place certain conditions that applicants have to meet in order to qualify for the apex premium card variant. This card is still out of the reach of a common consumer or even middle-class income earners; it can only be attained by HNIs and affluent consumers, and in some cases, by invitation. The minimum income requirement is Rs 40 lakhs per annum whereas base total banking/credit card limits have to be above Rs 10 lakhs. Currently serving clients, Yes Bank requires a minimum average quarterly balance across the savings account of Rs 10 lakhs.
Consumers who are interested in taking their lifestyle to the next level may apply for this Yes Bank card through an invite. They can immediately assess their pre-qualification for the Marquee Card application on the Yes Bank’s official website before completing the online application or visiting the Bank. For the current customer of the Yes Bank they can directly apply for the Yes Bank credit card after ascertaining the eligibility. Others can obtain this unique credit card but it is on an invitation basis hence they have to provide their contact information on the Marquee Card webpage.
The newly launched Yes Bank Marquee Credit Card unveils access to a world of comforts, recreation and indulgence, specially designed for a select few premium cardholders. Those seeking to be rewarded, play golf and be served by the best can opt for this lifetime free card that perfectly matches the phrase, “Kings live with kings”. It indeed presents a compelling value proposition enough to position it as a strong contender in this niche segment of UPIC in India. The preparations to join the league of premium living are underway with the introduction of Yes Bank Marquee Card.
